Privacy policy

Last updated 15 October 2026

Pressed edits photos on your device without an account. Optional announcements use a notification service. From version 2.3.0 (build 109), Pressed also sends limited usage and purchase measurements to improve the app and assess Apple Ads. This policy explains these features.

Photos, editing and local storage

Photo processing happens on your iPhone or iPad. We do not upload your photos, videos or prints to our servers. Exports leave the app only when you choose to save or share them; the destination you choose may have its own privacy practices.

Your working photo and editing state are stored locally so you can resume an edit after reopening the app. Close Photo clears the working photo. Saved recipes, settings and any separately retained recovery copies remain on your device until removed through the app or by deleting its data.

You choose photos through Apple's system photo picker. Pressed can request permission to add an exported print to your photo library.

Optional news and offers

You can choose whether to receive news or offers. When you enable announcements, Pressed registers with Apple's Push Notification service (APNs) and our hosted notification service. Editing and exporting do not require notification permission.

Registration sends the app identifier, notification environment, a random installation identifier and credential, APNs device token, language, category choices, consent version and preference revision. Our service stores a hash of the credential, rather than the original credential. Previously registered installations can also send updated preferences when notifications are turned off.

We use these records to deliver the categories you selected, protect registration ownership, enforce frequency limits and avoid sending the same campaign repeatedly. We retain delivery attempts, delivery status and the time an announcement is opened, linked to the installation identifier. These are used to operate and assess our announcements, including our own product news and offers.

Service providers and tracking

Apple delivers push notifications. Cloudflare Workers and D1 host our notification service and its records. Network requests expose an IP address to the hosting provider for processing and rate limiting; our application does not store IP addresses in the notification database. Application request-body logging is disabled.

We do not send photos, videos, prints, payment details or your contact list to this service. We do not sell notification records, share them with data brokers, or combine them with other companies' data for targeted advertising. Pressed does not use the advertising identifier or cross-app advertising tracking.

Your choices and retention

Change news and offers in Pressed Settings, or disable notifications in iOS Settings. Once the app synchronizes an opt-out, its stored notification token is cleared and the installation is ineligible for future sends. An offline preference change may remain pending until the app can contact the service.

Turning notifications off does not automatically delete historical consent or campaign records. These are retained to honor preferences and prevent repeated delivery; the current service has no automatic deletion schedule. Contact us below to request access to or deletion of notification records. Because we do not have user accounts, we may need to help you identify the relevant installation. Do not email device tokens or installation credentials.

App improvement and advertising measurement

Pressed uses a random app-installation identifier to measure first opens, sessions, onboarding, photo-import success or failure, views and selections of built-in print styles and presets, adjustment and undo/redo actions, export preparation and completion, paywall views, and purchase or restore outcomes. Events include timestamps, app version, and fixed categories such as sample versus personal photo and free versus Plus access. We do not send photos, filenames, photo metadata, custom preset names, edit values, or free-form error text.

Apple's AdServices framework can tell us which Apple Ads campaign, ad group, or keyword led to an installation. We associate that record with the app-installation identifier and verified App Store transactions, including refunds. Apple handles payment details; we receive signed transaction identifiers, product, date, currency, and price where available. Restoring a purchase does not count as a new purchase.

Our service is hosted by Cloudflare and stores this limited data for app analytics and advertising measurement. It does not use IDFA, cross-app profiling, third-party advertising audiences, or sell personal data. Network providers process IP addresses to deliver requests and limit abuse; our analytics tables do not store IP addresses. Usage records are pseudonymous, not anonymous, because events from one installation can be connected. The installation identifier is not included in device backups.

Deleting Pressed removes its local measurement queue and identifier. Previously received service records are not automatically removed by deleting the app. Contact the support address below for questions or deletion requests. We retain measurements while needed for product analysis and support; purchase records also help reconcile purchases and refunds.

Purchases and external links

Apple handles the optional one-time Pressed Plus purchase and payment information. Pressed reads purchase entitlements to enable purchased features but does not receive your payment details. Links to InkWaltz, the App Store, support or other destinations open only when you choose them and are subject to the destination's privacy practices.

Contact

For privacy questions or data requests, email support@almostmatter.com. If you email support, we receive the message and any contact details or attachments you choose to send; they are used to respond to your request.

This website

This policy is hosted on Almost Matter using Cloudflare. Cloudflare may process technical request information to operate and protect the site. Almost Matter uses Cloudflare Web Analytics for aggregate website measurements. See the website privacy policy for details. This website measurement is separate from editing inside the app.

Contact address and policy hosting updated 30 September 2026.